uh-oh-th
The U.S. Naval base at Pearl Harbour was struck by a surprise Japanese military strike on the 7th December 1941. Last Friday saw the 72nd anniversary of the event and the Blogosphere witnessed yet another example of a Urgent Fail by a brand trying to Newsjack in an inappropriate way.
SpaghettiO tweeted the following message:
With over 3 thousand retweets the tweet whipped up a storm that lived up to the brand’s strapline “Uh-Oh”. As we’re highlighted before on this blog and in the book if it looks like blatant commercial exploitation don’t enter the conversation. The anniversary of such a significant historical event really doesn’t need a cheer leading spaghetti hoop to remind everyone of its significance.
The brand has since apologised and tweeted the below:
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ردحذف